On October 12 1994, the business made its first sale. Today more than 400 drycleaners in Canada and the US display Dohns' blue and white poster advertising his replacement collars and cuffs service.
"It gives drycleaners an edge to offer a specialist service, something the competition does not have." he says.
"Customers can attach the collars and cuffs themselves, if they want and we supply the instructions." says Dohn.
However, he explains that the main business is through drycleaners, laundries and specialist tailors.
The stock is all-white, all-cotton. with neck sizes from 14 to 20. Single and double cuffs are on offer and are matched to the neck size but if customers prefer, they can also order by cuff length.
"We send out the orders by Xpress post, a 48-hour delivery. Sample orders are available. We ship across Canada and into the United States everyday and we would be happy to supply European outlets."
The business is now expanding and diversifying, a little into other areas such as the promotional and incentive sector, but the replacement collars and cuffs business still continues to provide a steady cash flow.
Dohn still keeps his list of things to do, and one day he may start on number two. |